User Experience Audit

Business goals

Stakeholder interview summary

Research goals

Audit plan

Google Analytics Data results

Main thesis and question after analysis:

Benchmark, expert review and usability test results

Quick Wins

Design recommendations

Information architecture

Usability test uncovers information architecture problems. Labels were unclear and confusing.

I’ve designed and tested new information architecture, based on users feedback.

Visual design recommendations

Based on earlier finding I’ve redesigned home page and single article page to improve user experience and clarity.

Content recommendations

A large part of this User Experience project was content analysis.

Based on the user’s feedback I recommended some content changes, including a focus on one primary target group – patients.


Implementation and optimization


Implementation problems