I collected business requirements by means of a survey. On the basis of it, I defined the research objectives.
Competition analysis (zdrowie.radiozet.pl, rynekzdrowia.pl, twojezdrowie.rmf24.pl, pulsmedycyny.pl)
Analysis of the portal according to Jakob Nielsen’s heuristics
Based on my findings, I have defined goals.
I have designed new information architecture. I used Card Sorting in design process, then i tested it with users.
Then I moved to low fidelity designs. Defined component structure and typography of Main Page and Article Page.
Due to the specific nature of the website, a large part of the research focused on the analysis of the content of the website.
This resulted in a change in the target group of recipients and focusing first of all on the content that was most often searched for by the users, i.e. the website’s content.